Peta2 is PETA’s youth-focused platform that aims to empower young people to advocate for animal rights through a youth-friendly spin on campaigns, resources for compassionate living (veganism/cruelty-free shopping), interactive missions, social media engagement and programs like the peta2 Rewards for taking action. Peta2’s goal is to integrate animal rights into youth culture. The platform provides tools for making lifestyle changes, advocating in schools and digital activism with a positive, relatable approach.