Vegan Friendly is the platform for the Vegan Friendly Label, an initiative by the Nederlandse Vereniging voor Veganisme (NVV). It helps consumers find shops and restaurants with vegan options. Vegan Friendly connects progressive entrepreneurs who offer sufficient vegan options with consumers looking for animal-friendly products and services. All companies listed on this platform carry the Vegan Friendly Label, meaning there are enough products/services that vegans feel welcome. Companies with a completely vegan range are labeled 100% vegan. The shops and restaurants carry window stickers with the Vegan Friendly label, making them easily recognizable. This platform is a Netherlands only initiative.