Abel

New Zealand

Abel is a fragrance brand that offers 100% natural, vegan and cruelty-free perfumes. The brand emphazises transparancy and sustainability. It uses ethically sourced ingredients and eco-friendly packaging. Its perfume caps are 100% biodegradable and fully home-compostable. Abel provides a complete list of ingredients for each fragrance, allowing costumers to understand exactly what they’re putting on their skin. The brand also details the origin and sourcing of its ingredients. 

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Do you advocate for sustainability? Focus on ethical practices? Or did you start a brand with eco-friendly alternatives?

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